Bringing GELIDA® to Market

The Challenge:

GELIDA® – being a new company in a saturated marketplace – needed to create a unique brand identity to establish a presence and create market share.

Our Approach:

• Crafting a Vibrant and Authentic Brand: Wolfluxe worked to create a robust brand identity by aligning it with GELIDA®’s quality of manufacturing and crafting an authentic narrative based around its founders.
• Building a new website: Wolfluxe created a sleek, user-centric website to help their customers navigate their products easily.
• Video storytelling and social media: We engaged audiences with video content and graphics for Facebook and Instagram, creating a trusting audience and building GELIDA®’s online presence.
• Lead Generation and Nurturing: Created a bespoke pitch deck for each product, targeting the detailed customer personas to ensure a correct go-to-market strategy. 
• Leveraged Meta and Google Ads: Targeting and retargeting potential leads to convert them as customers.
• Nuanced Email Marketing: Implemented an email marketing strategy that did more than just communicate; it conversed, increasing touch points and gently guiding potential clients through the conversion funnel.

Results:

A Spectacular Entry, Echoing in £140,000 Sales

GELIDA® didn’t just enter the market; it made a statement. Wolfluxe proudly propelled the brand into a spectacular first two quarters, helping generate over £140,000 in sales and establishing a strong luxury brand amidst the competition of cost-effective alternatives.