An E-commerce Success with Just Equine

Skyrocketing From £500 to £30,000 MRR with Wolfluxe’s Meta and Google Paid Strategies

The Challenge:

Our client came to Wolfluxe with problems creating engagement and generating profitable revenue from their paid channels.

Our Approach:

After doing a deep dive into the client’s Meta analytics, Wolfluxe uncovered an issue of product duplication, metadata inaccuracies, and the use of stock imagery that diluted the brand’s engagement.

What did we do?

• Rectified Product Listings: Wolfluxe removed all duplications of products and ensured pricing accuracy to ensure the analytics would read correctly. We then implemented the necessary updates to GTINs to harmonise all metadata.
• Created a visual narrative: We made the transition from generic stock imagery to bespoke visual assets to enhance brand resonance.
• Implemented our proven strategies: From asset creation to deployment, Wolfluxe implemented and optimised the client’s Meta Paid Ad campaigns using our proven strategies, achieving a consistent 7 X ROAS and creating a profitable channel for the client.
• Scaling and an omni-channel approach: After successfully transforming Meta into a profitable channel, Wolfluxe strategically scaled all campaigns whilst maintaining the ROAS and built in Google as a secondary paid channel for our client.

The Results

We celebrated a monumental leap, increasing their MRR (Monthly Recurring Revenue) from a mere £500 to a staggering £30,000 — a testament to the power of strategic intervention and precise execution in paid social strategies.