Custom Website Build – Portland Self Storage
The Challenge:
Portland Self Storage needed a user-friendly, fully customisable website that integrated into their existing storage CMS tool. Their previous templated website lacked flexibility, design ownership, and the ability to tailor functionality to their needs.
Our Approach:
From our initial consultation, we pinpointed key frustrations with their existing setup, including limited customisation and rigid design constraints. To address this, we:
- Designed three bespoke homepage concepts, ensuring alignment with their brand identity and service offerings.
- Refined the chosen design based on feedback before expanding it into a full-site build.
- Developed a structured site strategy by identifying their key audiences – home movers, business owners, and students – resulting in targeted page for each.
- Created location-focused pages to improve local search visibility and user experience.
The Result:
A fully customisable, easy-to-manage website designed to scale with their business. The final build included:
- Custom homepage
- Engaging About Us page
- Three use case pages (home movers, business owners, students)
- Three location-specific pages
- Blog section for ongoing content updates
The new website not only provided Portland Self Storage with the flexibility they needed but also enhanced user experience, audience targeting, and brand presence.
