WordPress vs. Wix vs. Squarespace
WordPress, Wix and Squarespace are 3 different types of website builders which are frequently used amongst both the public and professionals. This blog will give you an overview of each platform, their strengths and weaknesses and will thus help you decide which one is best for you.
WordPress: – Ideal for tech savvy users who want total freedom
WordPress allows unlimited design flexibility, under the condition you have prior knowledge of the coding tools required to build a site. With 36% of the web currently built on WordPress, it is without saying this platform offers more than just a bog standard website builder.
Although it can be tricky to use as coding skills are involved, WordPress provides unlimited professionally designed themes. In contrast with other website builders, WordPress necessitates you to find your own website host (we recommend BlueHost). This therefore means there is no dedicated support team, which is problematic if you have not used this style of platform before.
Despite this, due to the absence of creative design restrictions, there a thousands of plugins you can use with WordPress. This is what makes it such a popular platform as there are truly no limits. For example, the plugin WooCommerce is an excellent plugin for ecommerce, which offers online one click refunds and many more features.
WordPress is also an excellent choice for bloggers as it is well known for its blogging power. It is a perfect match for tech enthusiasts who want a more complex but creative platform which offers infinite possibilities. In terms of online marketing, WordPress has over 54,000 plugins that facilitate online presence in the form of email campaigns, competitions and newsletters.
Websites launched using WordPress are also mobile friendly, which targets the younger age bracket of entrepreneurs. It also offers high-quality search engine optimisation (SEO) tools, statistical analytics for measuring success and tutorials which assist ease of use.
Here is a summary of WordPress pros and cons:
Wix: – Renowned for its endless creativity
Since its launch in 2006, Wix has acquired over 160 million users. The majority of users are small business owners, entrepreneurs and design professionals. The website development company is also optimised for Google and offers free support to all users. Their instant indexing partnership with Google also provides fantastic SEO. Furthermore, no prior coding experience is required therefore this platform is attractive to those who have never made a website before.
Wix is known for its user friendly, drag and drop customisation page builder. This page builder offers over 500 designer made templates that contain content blocks which are 100% customisable. However, it is criticised for its inflexibility, as once your Wix page has been published, the design template cannot be changed (unlike Squarespace). This makes it difficult to make changes after publishing.
If you are looking for a quick and stress free way of posting a site, Wix offers a question based web design tool (Wix Artificial Design Intelligence (ADI)). Instead of creating your own site, Wix can do this for you if time and ease of use are problematic.
In addition to being mobile friendly and free to use, Wix has an unstructured editor design which allows the user to create more contemporary aesthetics. This is emphasised by the Wix specific apps that are offered to all users. There are currently more than 200 Wix apps available e.g. Wix Events which enables you to create invitations and Wix Stores which allows you to make coupon codes. The Wix Blog app is also brilliant for users who wish to create a blogging site as it enables users to index photos and text. A disadvantage of this app is that posts are not archived therefore are lost over time.
Marketing with Wix is also made easy as the Wix Shoutout app lets users create newsletters, email campaigns, banners and many more marketing features with just a few clicks. Wix moreover offers 2 ecommerce packages which are equipped with 20 different payment gateways. Overall, Wix has been rated the best genetic website builder for ecommerce functionality, another possible reason for Wix’s catch phase – “Creation without limits”.
Here is a summary of Wix pros and cons:
Squarespace: – Perfect for those who want a sleek design, and are not afraid to learn new website building skills
Square space is well-known for its sleek design and professional aesthetics. Launched in 2003, Squarespace has become an increasingly popular website builder that offers free, unlimited hosting, top-of-the-line security, and dependable resources to help you succeed.
As coding is completely optional, Squarespace is great for programmers and none programmers. It is also an award winning web design, which favours looks, speed and mobile responsiveness over creativity.
The pre-build website templates offer drag and drop technology in addition to a structured editor with content blocks, which can be customised to fit you needs, bringing your ideas to life. In just one click, it is also possible to change designs and templates so you can play around with different visuals, even after publishing.
You can count on personalized support around the clock by email, live chat, or by joining a live webinar. Furthermore, the built-in SEO features facilitate higher search rankings than other more mainstream website builders. In terms of marketing, Squarespace has almost everything already built in, however this restricts creativity e.g. Squarespace does not offer email campaign creation.
Websites made using Squarespace have a clean and minimalistic aesthetic which is fantastic for blogs, portfolios and simple stores. The high-quality ecommerce features enable efficient buying and selling activities for online store based sites. Squarespace also offers a well-rounded blogging platform which includes sharing social info, user likes etc. This is a brilliant way to increase your online exposure and user presence.